70 Years of History

With eight locations and over 70 years as a family-owned, women-led business spanning three generations, Jay Ann has become the tri-state area's premier boutique that offers an extensive line of products to meet all breast care and compression needs.

The Brand Ethos

Jay Ann aims to help people of all ages and sizes. They specialize in surgical garments, bras, breast prostheses, shapers, lumpectomy/mastectomy products, custom prosthesis and lymphedema garments.

A New Era

After 70 years of the same logo and no specific brand look, it was time for a major change! For the first time in Jay Ann history, the team and I rebranded Jay Ann with a modern touch, but kept the ethos of the original mission.

Lacquer Lounge

Brand Guidelines

Since Jay Ann is such a robust brand with three divisions within it, it was clear that the Guidelines would be instrumental in tying it all together visually. Jay Ann's umbrella corp and three divisions needed separate logos, color schemes, and photography treatment.

Expo 2024

Jay Ann needed help with their first Expo with over 20 presentations, a key speaker, over 30 exhibitors, and concurrent sessions. This is their printed and digital flyer, below are instagram posts, as well as, email marketing.